This is a real email marketing project designed to increase enrollment in MBA marketing electives at the Ateneo Graduate School of Business in Rockwell, Makati. Check out how the actual email looked by clicking this link:
http://us1.campaign-archive.com/?u=7a6594837db71f0756dd27522&id=8f9b5d997c
The communications campaign kicked off with in-class surveys done by the AGSB marketing professors from Feb. 15 to Feb. 26. An email campaign was sent-out to 72 students from March 8 to 11. After only 72 hours, 10 students (or 14%) responded to the campaign. Actual enrollment period was from March 15 to 20, 2010.
The results of the paper survey, the on-line email campaign and the actual enrollment will be compared in a final report submitted to the AGSB and the marketing cluster. However, this report will not be available in time for the submission requirements of the email marketing module.
A follow-up email survey using Surveymonkey could have been sent to those who "Elected their Electives" and filled up the Registration Form. To see this follow-up email survey, click on the link below:
Click here to take survey
Surveymonkey has some features for surveys that are not found on mailchimp. There was not enough time nor opportunity to incorporate this into the campaign for March but should definitely be considered for future campaigns.
For the complete project report, pls. click on the embedded presentation below.
Email Marketing Campaign- Elect Your Electives 2010
View more presentations from Remigio Joseph DeUngria.
